Launch of the housing estate brand Lvivska Ploscha, Kyiv
Project goals:
- To develop brand positioning and creative idea relevant to business segment of Kyiv housing estate market.
- Creative idea to reflect functional and emotional benefits of the brand.
Launch of “city-in-city type” housing estate brand Mistechko Pidzamche, Lviv
Project goals:
- To develop the launch strategy for the brand of housing estate built within the program of Lviv industrial zones revitalization.
- To build brand image “House that forms a new center of Lviv”.
Launch of housing estate brand Forward, Kyiv
Project goals:
To develop positioning and advertising campaign creative idea for the brand of housing estate with active youth as target audience.
Re-launch of the housing estate brand America, Lviv. Communication platform “The land of your possibilities/ You can do more”
Project goals:
To increase sales of apartments in America housing estate by developing positioning statement which is relevant to the brand name and reflects architectural and infrastructural benefits of the house.
