Packaging redesign and relaunch strategy for Zigrivayka
Project tasks:
- Conduct a competitive analysis of the Ukrainian and international self-heating body warmers market. Identify growth opportunities and best global marketing practices
- Develop a marketing and business development strategy for the Zigrivayka brand
- Provide recommendations for product line expansion
- Create a new brand identity and redesign the packaging for Zigrivayka self-heating body warmers
