Development of a relaunch strategy for the leading Ukrainian self-heating body warmers brand Zigrivayka. Packaging redesign.
Strategy development for the group of companies aimed at scaling the business. Umbrella brand creation. Digital transformation strategy and website architecture development.
Marketing strategy development for construction company RIEL. Brand positioning and visual identity development for the housing estates brands. Marketing plans development and implementation. Reach, lead generation and PR campaigns in digital, OOH and TV.
Development of brand rejuvenation strategy for Zhivchik. Revision of brand positioning and visual identity. Assortment optimization. Development of distribution growth strategy. Advertising campaigns on TV, in OOH and digital. Marketing support of qualitative and quantitative consumer research.
Development of brand portfolio strategy for the nonalcoholic drinks of Obolon company. Development of marketing strategy for mineral water Obolonska. Brand identity refreshment. Launch of flavored water range Obolonska +.
Revision of brand positioning for kvass Starokyivsky. New flavors development. Product label re-design. Marketing support of distribution growth process. Trade marketing support, building planograms given presumed consumer decision-making algorithm in the POS.
Launch of Lay’s MAX and Lay’s Strong sub-brands of potato chips brand Lay’s in Ukraine. Market and consumer analysis, retail audit data analysis aimed at finding new insights, Lay’s image indicators growth, development efficient tools for brand distribution growth. Launch of 360 campaigns: TV, digital, out of home, branding at the points of sale, activities for modern and traditional trade, as well as for HoReCa, national promos.
Launch of iconic products of premium cosmetics and perfumery brand YSL Beaute. Marketing plan development and implementation, including all relevant ATL and BTL activities. Presentations for retail chains and journalists.
