Launch of YSL Beaute in Ukraine
Project goals:
- To launch the brand of premium fragrances, makeup and skincare YSL Beaute, including such iconic products as Belle D’Opium, Rouge Pur Couture and Touche Eclat.
- To build strong visibility in POS by developing exclusive branding and outstanding POS equipment.
- To adapt and launch 360º advertising campaign to build reach, awareness and image “premium brand”, “brand for courageous women”.
