Re-launch of Lay’s Strong, the sub-brand of potato chips Lay’s
Project goals:
- To reach and get loyalty of male audience.
- To build the consumption occasion “during watching football match”.
- To build the image “best hot chips for male meetings”.
Launch of Lay’s MAX, the sub-brand of potato chips Lay’s
Project goals:
- To reach and get loyalty of teens and young adults.
- To build the consumption occasion “snacking on between meals”.
- To differentiate Lay’s MAX from mother brand Lay’s by dramatizing the visualization of a unique product attribute – big chips ridges.
- To demonstrate the range of flavors by introducing brand heroes into communication.
National promo for Lay’s
Project goals:
- To increase sales and market share during high season of potato chips consumption and under high competitive activity.
- To build image indicators “creating good mood” and “leading brand”.
